Plan a better product video.
Which video suits your product? Practical advice on formats, production and costs, with examples from my work.
Planning & costs
Which video does your product need: demo, product film, explainer or ad?
A demo, product film, explainer and ad solve different problems. Choose a format from the audience's question and where the film will appear.
What does a product video actually cost?
Runtime alone doesn't set the price. Available assets, production work and deliverables do. Here's how I scope a quote.
What a useful product video brief actually needs
You don't need a finished script. A few clear answers are enough to turn a vague video idea into a workable plan.
Planning several product videos: how to build a useful series
Plan videos for several products or features with a shared visual approach, meaningful variations and a manageable first production scope.
Product videos in German and English: what needs adapting?
Plan German and English product videos together: adapt voiceover, on-screen text, captions and timing, with a practical side-by-side example.
Motion design for agencies: bringing client projects to life
Outsource animation for a client project: useful design assets, a practical review process, and what to agree on for handover, licensing and white-label work.
Product videos from photos: what your existing images can do
Turn product photos into a useful video. Learn which images help, what can be animated and when new footage or a 3D model is the better choice.
Pre-launch product videos: before the product photos exist
Prepare marketing before a product can be photographed. What CAD, prototypes and 3D animation can support, and which details need approval first.
Update a product video: when existing material is worth keeping
New UI, packaging or message? Review which parts of your product video can be reused, what the source files allow, and what needs new production.
Kickstarter video production: show the product and its current stage
Connect your product idea, prototype and people in a crowdfunding video. Plan authentic footage, useful animation and a clear production scope.
Apps & software
Plan an app demo around one task, not every feature
A clear app demo moves from a user's need to an action and a visible result. Here's how to choose the screens that matter.
SaaS explainer videos: show why your software matters
Plan a SaaS explainer around the problem your software solves. A scene example, the difference from a demo, and the work that shapes production cost.
UI animation from Figma: Turn your design into a product video
Use your Figma designs to plan a clear product video. The screens to share, the workflow to show and the decisions that shape production and cost.
Explain AI software with a product demo people can follow
Make your AI application understandable. Plan a demo around a real task, visible inputs and outputs, user control and the product's actual capabilities.
Software feature videos: make a new function easy to understand
Introduce a new software feature with a clear before-and-after sequence, readable UI and versions for a feature page, release email and social posts.
Software onboarding videos: from first login to first useful result
Plan software onboarding videos around real user tasks, accurate screens, visible results and updates, rather than one long feature tour.
App Store preview videos: show the app before the download
Plan an App Store preview with real app footage, a clear user journey and a useful poster frame instead of an overcrowded interface tour.
3D & products
3D product animation: when is it worth it?
See when 3D makes a product clearer, when filming is the better choice, and which assets shape the scope of an animation.
360° product video or interactive 3D model: Which does your shop need?
Compare a 360° product video, interactive 3D model and detail film. Choose the right medium for the buyer's question, production scope and shop setup.
Product comparison videos: Show the differences that matter when buying
Help buyers understand different models. Plan a comparison video around consistent views, useful criteria and the situations each product suits.
3D functional animation: Show how your product works
Explain a valve, filter or mechanism with a 3D functional animation. Plan cutaways, movement and technical review around the process viewers need to see.
3D exploded view animation: show what is inside your product
Use a 3D exploded view to explain components and their relationship. Learn when it fits, which product data helps, and what shapes production cost.
3D product animation from CAD: what should you prepare?
Have a CAD model? Learn which files, material references and approvals help turn it into a product film, with a practical enquiry checklist.
Technical explainer video: make a complex product clear without changing the facts
Decide what must remain technically exact, what can be simplified and which scenes connect a product's function to a visible result.
3D industrial animation: make hidden functions visible
Present machinery and components clearly: plan cutaways, movement sequences and the use of CAD data for a focused technical 3D animation.
Assembly videos: make installation steps easy to follow
When an animated assembly video helps, which steps need to be visible and what information is needed for a clear production quote.
Maintenance video production: Make technical steps clear
Explain cleaning, replacement and care through a focused maintenance video. Plan clear views, useful steps and technical approval before production.
3D product animation for cosmetics: show packaging, materials and use
Plan a 3D cosmetics film around packaging, materials, dispensing and variants. Learn which references help create an accurate product depiction.
3D furniture animation: show functions, materials and options
Use 3D furniture animation to show folding mechanisms, materials and product options clearly. A visual example and practical production questions.
3D beverage animation: show the packaging and product range
Plan a 3D beverage film around packaging, materials and flavours. An original visual example, required assets and the factors that shape the price.
Product videos for solar and battery storage: make the system clear
For energy manufacturers and system providers: how 3D and motion can explain energy flows, product details and applications to buyers.
Ads & placements
Product video ads: what a short film needs to show
Plan a product ad for Reels or TikTok around a recognisable problem, visible product proof and a next step that matches the landing page.
Retargeting videos: Answer the questions holding buyers back
Plan video creatives for people who already know your product. Choose an unanswered question, show relevant product evidence and give a clear next step.
Video ad variations: different approaches from one production
Plan video ad variations with different openings, messages and shared scenes. A practical example, production scope and the factors that affect cost.
YouTube bumper production: One product message in six seconds
Plan a six-second YouTube bumper around one product idea. Choose the right scene, make the brand recognisable and keep the sequence clear at full speed.
Instagram Reels ads: make your product video work in vertical
Plan product videos for Instagram Reels: clear openings, readable copy, safe areas and useful ad variants, with an original visual example.
LinkedIn video ads for B2B: what should your product film show?
Plan a B2B LinkedIn video ad around a buyer's problem, a visible product demo and a clear next step, then test meaningful creative variants.
Amazon product videos: show what buyers need to know
Plan an Amazon product video around use, scale, details and included items, with a visual scene plan and a preparation checklist for sellers.
Product page video: what should it actually show?
A product page video needs a specific job. Choose the scenes, placement and measures that answer a buyer's question rather than adding another teaser.
Website hero video: when does motion help, and when does it slow the page?
A hero video needs a job, a useful poster and a mobile plan. Decide when motion is worth its space and loading cost.
Silent trade show video: make the product clear at a glance
Visitors may only see a few seconds of a screen as they pass. Plan a legible sequence, restrained copy and a loop that works without sound.
Product videos for B2B sales: explain complex products in the conversation
Plan a product video for sales meetings, presentations and follow-up emails, with the right scenes for different decision-makers and a useful next step.
Measure product-video success: from views to enquiries and sales
Evaluate product videos against their purpose: views, clicks, qualified enquiries and purchases, with a practical measurement checklist.
Planning a product launch video: teaser, main film and useful cutdowns
A launch is more than one upload. Plan what your audience should see before, on and after release without producing versions you do not need.
Product video for a pitch: Demonstrate the idea clearly
Use a short product demo to support your pitch. Choose the right message, identify prototypes clearly and prepare the assets and presentation files.
Product video in a newsletter: From preview to a clear demo
Use product video in a newsletter with a relevant preview, destination and demo. Plan a focused sequence for feature updates, launches or existing customers.