Choose the task the interface should demonstrate
A Figma file may contain dozens of views. Start with one action: booking an appointment, reviewing an invoice or finding a ticket. That determines which states belong in the film. A dashboard by itself rarely explains how someone reaches the result they need.
Describe the starting point and outcome in one sentence. Then find the decisive action between them. This works for product pages, launches and individual feature demonstrations. A detailed training video covering every menu has a different scope from a short film designed to introduce the application.
What we can use from the design file
Figma supports exporting layers, frames and components. Access to an organised design can therefore help us use interface elements separately. The official export documentation is linked below. I check the actual file to see whether its structure and available views suit the planned film.
The useful starting set is the initial screen, the response to an action and the visible result, plus brand assets. Missing states need designing and approval. For a first enquiry, send a link with suitable access. You do not need to reorganise every layer before we have chosen what matters.
Three states become a clear workflow.
The design
Choose the view that matters
The action
Show the decisive action
The result
Make the resulting change clear
Use movement to explain the change
An action should lead to an understandable response. A booking appears in a list, a status changes or a confirmation becomes visible. Movement and framing can make that connection easier to follow. An elaborate transition adds little when viewers cannot tell what the application has just done.
On a small screen, less important surrounding UI may be left out. The essential information must remain accurate. A close-up can clarify a control without inventing functionality. If the design is still a prototype, its status needs to be considered in both the treatment and the publication plan.
Screen recording or animated interface?
A screen recording directly captures a real workflow and can suit an extended tutorial. A rebuilt, animated interface gives us control over framing, pacing and transitions between states. The right approach depends on the film's purpose and the current state of the product.
The two can work together. A real recording may be the reference for a more deliberately presented sequence. The storyboard identifies which views we reuse, rebuild or capture. That makes the production work visible before animation starts and gives you something concrete to review.
What affects the production scope
Usable design files can reduce the work needed to construct a scene. They do not replace choosing the story, setting the timing, creating sound or adapting the delivery formats. Several unrelated features and an entirely new visual direction require more work than one focused workflow.
My product demo starting point is 599 € for a focused project. Whether it fits your film depends on the assets and scenes. New interfaces, extra languages and additional cuts are described separately in the quote. Having a Figma file does not automatically put every project at the same price.
What to share for a first assessment
Send the design link and explain what viewers should understand afterward. Include the placement, deadline and budget range. If you are unsure which screens matter, we can make that selection together. A complete script is not needed to start the conversation.
You receive a sequence to review before animation. We check whether the action, response and outcome fit together. Someone unfamiliar with the product should be able to explain what it does for them. That test is more useful than displaying every screen simply because it already exists.
- Figma link with access to the relevant views
- One user task and its outcome
- Current product state and approved copy
- Website, launch or ad placement
- Budget range and deadline
Common questions
Does the Figma design need to be finished?
Not for the initial enquiry. The views used in animation need an approved version. Major design changes after a scene has been built may require extra work.
Can you work from screenshots?
Yes, although their elements often cannot be animated separately. I check what can be reused and which parts need rebuilding before quoting the work.
Will I also receive a clickable prototype?
The product video is a rendered film. An interactive prototype is a different deliverable. Your quote lists the video formats and files included.
The original design shows an appointment being selected, confirmed and added to an overview. Three states explain the task without touring the whole application.
An original fictional UI studio concept, not a client Figma file or a claim about a released app.