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The product story
Main product demo · 16:9
Studio concept 01Product film
The product, made clear.
A product-demo direction that turns a complicated workflow into one clear, watchable story.
The visual direction is ready. The motion film will replace this poster when produced.
Three prepared film positionsOne project.
One project.
Three useful cuts.
Each slot has its own purpose and can be replaced with the final compressed video without changing the page layout.
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The feature moment
Focused UI clip · 16:9
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The short cutdown
Paid social version · 9:16
A feature-rich product can lose people before they reach the value. The film needs to show enough of the real interface to feel credible without becoming a screen recording.
Start with the user problem, follow one representative workflow and end on the outcome. Interface motion guides attention instead of decorating every click.
A focused product story designed for a landing page, sales follow-up or product launch.
Concept scopeBuilt as a useful
Built as a useful
content system.
Deliverables
- Narrative outline
- UI motion direction
- Product film master
Formats
- 16:9 website film
- Optional 9:16 cutdown
- Captions-ready master