Studio concept 03Launch & product ads

One idea. Every format.

A launch direction that carries one product idea across a main film, paid social and short cutdowns.

A red composition with coordinated landscape, square and portrait frames.
Film placeholder

The visual direction is ready. The motion film will replace this poster when produced.

01 / The challenge

Launch content often fragments into unrelated assets. The message weakens when every placement tells a different story.

02 / The approach

Build one strong product promise, then adapt its hook, pace and crop for each format while keeping the visual system recognisable.

03 / Intended outcome

A coordinated launch kit that is ready for a website, announcement and focused creative tests.

Concept scope

Built as a useful
content system.

Deliverables

  • Launch narrative
  • Hero film direction
  • Cutdown system

Formats

  • 16:9 hero film
  • 9:16 paid social
  • 1:1 product post