Quoting software · Software + 3D · 00:39
01VORN
Configure the machine, check the parts, calculate the price and send the quote: VORN explains industrial quoting through an animated robot cell. With German narration.
How 4 days become 22 minutes.
VORN is a fictional quoting software for machine builders. The film shows in 39 seconds what it changes day to day. Here you can see how it was made.
- Runtime
- 00:39
- Package
- Software + 3D
- Narration
- German
- Format
- 16:9
Concept film, not a client commission. Companies, times and prices are invented.
The brief
Friday, 16:12. An enquiry worth €350,000.
Hoffmann Foods asks for a palletising cell for two lines, cartons up to 38 kg, quote by Monday. Without a system, that means: bill of materials, prices, questions, approval. The quote goes out on Thursday. Too late.
The question for the film: how do you show in seconds what VORN changes, without explaining every feature? The answer is a timeline.
Without VORN4 days
With VORN22 minutes
Step 02 · Scene plan
The film, second by second.
This is what the scene plan you receive for free before we start looks like: what is shown when, and what is said. Animation only starts once it fits.
Scene plan · VORN10 scenes · 00:39Approved
| Time | Picture | Narration (translated from German) |
|---|---|---|
| 00:00 | A dark room, Friday 16:12. The enquiry from Hoffmann Foods lights up. | “Friday, just after four. Quote by Monday?” |
| 00:03 | A grey bar drags itself through the week: materials, prices, questions, approval. | “Bill of materials. Prices. Questions. Approval.” |
| 00:06 | Spreadsheet errors, mail loops, missing approvals. The result stands in the dark: Thursday. | “Out on Thursday. Too late.” |
| 00:08 | The bar snaps into a short orange line. The lights come on. | “With VORN: twenty-two minutes.” |
| 00:12 | 01 Configure: the robot cell builds itself from approved modules. | “The cell is built from approved modules, with prices straight from the ERP.” |
| 00:19 | 02 Checked: a 38 kg carton means gripper GV-40 instead of GV-20. | “Engineering rules are always included.” |
| 00:22 | 03 Calculated: 214 line items, €342,600, 31% margin. | “Two hundred and fourteen items. The margin fits.” |
| 00:26 | 04 Quote: the PDF with a 3D layout assembles itself. Sent at 16:34. | “The quote. With layout, performance and delivery time.” |
| 00:30 | Comparison: VORN is out, the others are still calculating. Opened at 16:41. | “Four thirty-four. Sent. Whoever quotes first is ahead.” |
| 00:35 | The lines become the VORN mark. Signed FORMFOLGE. | “VORN. Quotes in minutes.” |
Step 03 · Key frames
Every frame has a job.
Before anything moves, 3–6 key frames set colour, composition and look. VORN had six.
01The enquiry
A concrete case instead of a claim: company, machine, amount.
02Four days
The problem is visible before the product appears.
0322 minutes
A turning point you understand in one second.
04Checked
A real rule: 38 kg needs the bigger gripper.
05Calculated
One total, one margin, no approval loop.
06Ahead
The benefit at a glance: out while others are still calculating.
Why it works
Three decisions behind the film.
- 01
Time instead of features
The film doesn't tell a feature list, it tells a Friday afternoon. The clock is the thread: one minute per beat.
- 02
Real rules instead of fantasy UI
A 38 kg carton, gripper GV-40, a 31% margin: details a machine builder recognises at once. That's why I first researched how quotes are calculated.
- 03
Before and after in one image
A grey bar against an orange line: the benefit is visible without explanation, even with the sound off.
Your product as the next film?
Request a free scene plan