What is actually new?
A new product, a feature and a new version call for different films. A product may first need its use explained. For a feature, the key question might be what changes in an existing workflow. A list of every update rarely makes a good film idea.
Before planning a shot, I would write the one difference a viewer should be able to repeat. That decides what belongs in the main film and what would work better as a separate detail.
Give each version its own role.
A teaser may create curiosity around one concrete moment without explaining the whole product. The main film shows what is new and why it matters. A short cutdown can return to one benefit and lead to the right page.
You do not automatically need all three. With limited budget and material, one focused main film and one strong short cut may be enough. More files are not a strategy by themselves.
One idea. Three possible moments.
Plan the deliverables before animating.
If the film will run on a website, in a presentation and in a vertical feed, decide that early. Copy, product details and motion need space in each format. A crop made at the end may cut off the very information the film was meant to show.
A short delivery list helps: placement, aspect ratio, duration, captions, sound and destination link. Scenes can then be built for several versions without making three independent productions.
A planning example, not an invented launch.
DAYLIGHT is an independent studio concept for a home battery. Its sequence from solar panels through the battery to light after dusk could explain a relationship in a main film. A short cut might focus only on the move from storage to use. This is an illustration of edit planning, not a published campaign.
A real product would need accurate technical claims, brand approvals and a destination page that supports the same message. The launch is only ready when the film and the next step agree.
One clear launch idea, a main film for the most important placement, and only the extra versions you will actually use.
DAYLIGHT is an independent FORMFOLGE studio concept. The launch plan here is an example, not a client campaign.