Which questions the campaign film should answer
What are you making, who is it for, and why are you working on it? Kickstarter also recommends a clear plan, schedule and budget. A video can introduce the project and its people without looking like a large advertising production.
Start with a recognisable situation: where does someone encounter the problem, and what should the product change? Then choose images that show the current stage. A personal explanation can support the product view when it adds useful information.
Give each scene a clear job
One possible sequence starts with the use situation. Real footage then demonstrates the prototype and its confirmed function. A simple graphic explains a relationship that is hard to see. Finally, explain the development still needed and what the campaign will enable.
The diagram below illustrates those separate jobs. It is not prototype footage or a live campaign. For your project, we review the available material and confirmed statements first. An attractive animation cannot replace missing evidence of a working function.
Separate idea, proof and next step.
The situation
Why would someone need the product?
The prototype
Real footage belongs here
The next step
What still needs developing?
Separate explanation from prototype demonstration
Kickstarter requires prototype demonstrations to reflect the current product. CGI and effects must not demonstrate functionality that does not yet exist. Hardware and software integration needs to be shown clearly or disclosed as undeveloped. The original rules are linked below.
We separate real demonstration, explanatory graphics and future design. A render can illustrate a direction, but should not act as proof of a finished product. Before publishing, check the treatment against the real development stage and current platform requirements.
Footage you can record yourself
A steady introduction and a readable demonstration can provide a useful start. Clear audio, enough light and a visible action matter. Keep the relevant movement complete and the product in frame. Several controlled shots are often more useful than one long, confusing take.
We agree which shots are needed before you record, so a key step is not missing later. A professional shoot is arranged separately if required; a motion enquiry does not automatically include a film crew. Existing footage is reviewed for actual usability.
What motion can add
Motion can direct attention, add readable labels and connect images into a clear sequence. A simplified graphic might explain how parts relate without claiming an unconfirmed performance. Titles and an ending help people recognise the project.
Suitable material can support short social versions. Each needs a clear opening and an accurate picture of the development stage. Captions make spoken information available without sound. We plan the required versions together; the film cannot guarantee funding.
Agree scope before the campaign launch
The price depends on existing footage, editing, graphics, 3D scenes, audio and deliverables. Usable recordings need different work from newly built models. One fixed crowdfunding price cannot cover every project stage.
Send the idea, prototype images or footage, and planned launch. I suggest the scenes we can build and identify missing information. The quote sets the scope, price and review stages. A focused project is a useful starting point; you do not need a finished script.
- Product idea and audience
- Actual development stage
- Available prototype and founder footage
- Confirmed functions and remaining development
- Platform, production budget and launch date
Common questions
Can a Kickstarter film use only 3D?
That depends on the project and platform requirements. 3D cannot pretend to demonstrate undeveloped functionality where a prototype demonstration is required. We separate illustration from actual proof.
Do I need a professional shoot?
Not for every project. Clear footage you record yourself may be enough. I review the material and explain missing shots or required quality before production.
Can you guarantee successful funding?
No. The product, campaign, reach and trust affect funding. My job is a clear, accurate film with an agreed production scope.
Explain the situation, demonstrate a real prototype, then establish the next development step. The original storyboard keeps these jobs separate.
An original schematic studio concept. It is not a real prototype, Kickstarter campaign or proof of funding.